About
get to know our purpose
At the heart of every product lies a unique story, driven by our passion for quality and innovation. Each item gives hope to others.
Our Why
At Set Free Apparel, we believe freedom isn’t just a word—it’s a lifestyle rooted in Jesus. Every design we create carries a message of hope, redemption, and bold faith. Our merch is more than clothing—it’s a statement of living free and pointing others to the One who sets captives free.
What makes us different? 100% of proceeds from every sale go directly toward helping others experience freedom. Whether it’s through outreach, resources, or supporting life-changing initiatives, every purchase helps someone else find hope and healing.
This is our story: freedom in Jesus, lived out in real life, shared through what we wear. When you shop Set Free Apparel, you’re not just buying merch—you’re joining a movement. Together, we’re declaring that freedom is possible, and through Christ, it’s already been won.
Wear the message. Live the mission. Help others be set free.
Intentional design
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products
meet the founders
From prisons to pulpits, from the streets to service.
Cody was born dead to a drug-addicted mother and as a result has scars all over his body to this day. He survived the projects, the foster care system, and life on the streets at 18 years old.
At 20 years old in the Texas prison system, 3 years into his sentence he desired a new way of life. Cody had a life-transforming encounter with Jesus in a prison. When he learned his worth in Jesus, it changed him and he never looked back. It was then that he was given the mandate to preach the gospel to the lost, the last, and the least.
In 2013, he moved to San Antonio to start his new life in Jesus. While attending a bible conference he met his wife Julia and they have called San Antonio home for almost a decade with their son Jax. Now Cody and Julia lead Worthy People and travel to prisons with the message to remove the labels of society by seeing and accepting all people as Jesus does.
